Archive for the ‘SEO’ Category

Wednesday, March 27th, 2013

AdWords is Ineffective According to eBay. Google Contradicts

ebay-logoLast week an article came out about eBay’s opinion regarding Google AdWords. AdWords is Google’s tool that allows companies to bid on keywords and advertise on search results. Thousands of E-Commerce websites use this tool to get people to click on their product pages, and eBay is one of them.

However, eBay claims to have conducted its own internal research about the efficiency of AdWords and came back with following results:

The firm stopped advertising branded (keywords that include the “eBay”) and non-branded for a while to see if sales would be affected. They were almost not. eBay’s conclusion is that SEM (AdWords campaigns) does not work for them, but is only efficient when the consumer does not know about a specific E-Commerce website and what it offers. SEM can be useful to inform consumers when a company has the product he or she is looking for. On the contrary, eBay is already a very well known company and one of the first websites on which users go when looking for a product online.

Google responded to eBay’s study and found that SEM does offer a major lift to advertisers and that organic ranking do not compensate when pausing advertising campaigns. All in all Google has proof that visitors have a higher chance to click through when a website has both organic results and paid results on the same result page. However, if the advertisers were to pause their AdWords campaigns, visitors would have less chances to click through, and sales would be impacted. Having both organic results and SEM campaigns for the same keywords greatly enhances the click-through rate.

Another reason to eBay’s dissatisfaction could be that the firm uses a lot of dynamic keywords for their campaigns, resulting in many unnatural phrases. Phrases like “Baby. Buy it Cheap on eBay. Low PRices, New and Used” have become extremely common and obviously don’t encourage users to click-through.

About Us

WebSight Design is a bay area web design firm created in 1995. We create and manage websites for large firm as well as businesses of smaller sizes. We offer web design, hosting, app development, SEO, SEM, and more. Contact us today and see what we can do to create your own website.

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Posted in News, SEO | No Comments »

Wednesday, November 16th, 2011

Doobons Launches as the First Truly Professional and Patient-Oriented Medical Marijuana Resource!

doobons-homepageWebSight Design is very proud to be a part of the Doobons.com launch. WSD was involved with extensive development and design, as well as search engine optimization. The Doobons site is clean and organized, creating a highly user-friendly interface.

Doobons is a legal medical marijuana dispensary search engine dedicated to providing medical marijuana advice, promotions, and other resources to anybody who might benefit from the use of medical marijuana.

Doobons traces its beginnings to an unsuspecting family member whose father was diagnosed with cancer. When traditional treatments were unable to effectively manage the patient’s pain and chemotherapy was causing a debilitating inability to eat, Doobons’ founder began to search for alternative medicines.

Unaware of how to navigate the world of legal medical marijuana, the Doobons founders quickly realized that no user-friendly and moreover no patient-friendly resources existed to serve those in need of this alternative medicine.

When he saw the great response the patient had, he knew that something had to be done to help patients and their caregivers. Doobons was born.

The site features interactive maps of medical marijuana dispensaries, doctors, lawyers, or other cannabis related businesses. Additionally, location based deals and discounts allow patients to access the very best price for their medication.

Doobons also provides comprehensive resources, such as information on how to get your medical marijuana doctor’s recommendation or cannabis card, which strains or forms of intake are best for particular illnesses or ailments, as well as current up-to-date news.

Doobons is committed connecting medical marijuana patients with the legal help and rights information that they need.

The Doobons team is highly committed to the cure and treatment of ailments which can be treated by alternative medicines. They have begun donating and giving back to the foundations such as The American Cancer Society.

Doobons business members can create profiles including video and photo galleries, company information, reviews section, and product menu option. They also have  the opportunity to create and post banner and geo-targeted ads on the Doobons site, as well as send out email notifications to Doobons patient members.

Doobons.com had its official public launch over the past weekend, November 11 to 13, at the HempCon medical marijuana show in San Jose, and the owners are gearing up to have the Southern California release this coming weekend, November 18 to 20, at the KushExpo in Orange County. Don’t miss your chance to meet the great founders of Doobons.com!

With 16 years of experience in the web site design and development industry, WebSight Design offers a wide variety of business to business services, including website design, web site programming, web site hosting, web site marketing, and reputation management.

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Posted in Clients, Design, Recent Launch, SEO, Web Development, WebSight Design | 2 Comments »

Thursday, November 10th, 2011

As Tri State Restores, WSD Builds Tri State Restoration a Strong SEO Foundation

tristate restorationsWebSight Design has developed a strong relationship with Tri State Restorations beginning from the creation of the TriStateRestores.com website. WSD designed a stunning visual interface, refreshed their company logo, and provided a robust content management system (CMS) that gives them total control over their site’s content.

All of this has helped Tri State Restorations grow its business. TriStateRestores.com explains more about what Tri State does and provides detailed information about possible damages related to water, flood, sewage, mold, smoke and fire, and several advices to follow in case of disaster.

Since the development of their great site, WebSight Design has been involved with ongoing search engine optimization (SEO) for the team at Tri State.

WSD has been managing a variety of online marketing and SEO stratagem, including reputation management, tailored and optimized content creation, and several other Google related optimization tactics. The work has also involved a range of interior SEO, such as meta data, titles, and link building.

All Tri State Restorations SEO work has been 100% white hat, and has helped to advance TriStateRestores.com in terms of Google and other SERPs.

Founded in 1995, WebSight Design offers business clients a range of web site design and development services, including web site programming, web site hosting, web site and search marketing & SEO, and colocation management.

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Posted in Clients, SEO | No Comments »

Thursday, November 3rd, 2011

Protect Your Online Reputation

Clip Art of "Your Online Reputation Might Be At Risk"With search engines now openly stating that social media and user-generated reviews play a significant role in how they rank websites, WebSight Design has begun managing the online reputations of several of our clients. From a general marketing standpoint, negative reviews can be detrimental to a company, regardless of where they are posted. As such, it is becoming ever more important to manage your online reputation.

Although there are now a number of sites in existence whose sole purpose is to tarnish websites reputations or run online smear campaigns, WebSight Design is now working towards the protection of your online reputation. In fact, we have been handling exactly such a case of smear tactic mitigation with one of our ongoing SEO clients, Tri State Restorations, who was attacked by an outside individual who held a personal vendetta against the otherwise upstanding and honorable commercial and residential damage cleanup company.

Online Reputation Management is the act of handling, addressing, or mitigating search engine results or mentions directed at a specific person, company, or website. Also known as Directory Management, this strategy covers a diverse number of activities which include, but are not limited to, tracking content written about the client, promoting positive remarks, and managing or demoting neutral or negative comments. In recent years, reputation management has come into wide use as Web 2.0 has created a huge arena for online reviews, both good and bad.

Tri State Restorations’ reputation management process involves following the entity’s dealings as they lead to reviewers’ opinions about those actions, then managing responses as necessary.

WebSight Design has recently been engaged in online reputation for this company as a means to protect them from attacks by any competitors or disgruntled individuals.

With 16 years of experience in the web site design and development industry, WebSight Design offers a wide variety of business to business services, including web site programming, web site hosting, web site marketing, and reputation management.

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Posted in Clients, Reputation Management, SEO | No Comments »

Tuesday, March 8th, 2011

ECC’s RecordingConnection.com Launches

RecordingConnection.com, the second site we’ve launched in a series of three from Entertainment Career Connection, is now live.

The site is controlled through the same core code base as already launched FilmConnection.com. The sites have two separate front-ends and administrators, but updates only need to be made to one code for changes to be made simultaneously.

The redesigned site has improved search engine optimization capabilities. Through the site admin, the company’s in-house SEO developer can now add meta data, create optimized URLs, and add and delete pages with a content manager.

RecordingConnection.com is an alternative to traditional schools. The program places students in actual recording studios as their classrooms providing participants with hands-on learning, training and real world experience.

Founded in 1995, WebSight Design offers business clients a range of web site design and development services, including web site programming, web site hosting, web site and search marketing, and colocation management.

Posted in Clients, Code, Recent Launch, SEO | No Comments »

Wednesday, January 26th, 2011

The Need for Multiple Browsers

I am a loyal Safari user (and Apple fan). Perhaps because I don’t like change and I’ve become accustomed to and comfortable with the look and feel of this browser, I feel no need to switch.

But recently, looking to add a little more excitement and safe adventure to my life, I decided to dabble with a new browser.

For some reason I’ve never liked Firefox. I’m not too sure why, but I don’t choose to use it except for testing purposes. So, I went with Chrome.

But even before I had started this experiment, I would often look down at my dock and wonder why I have three browser icons in there – Safari, Chrome, and Firefox – when I prefer one so highly to all the others.

Today, I got my answer.

While doing local optimization research on a client, I was searching through Google Places and Yahoo! Local. Using Safari as usual, I went to the Bing Local Listing Center and was greeted with this:

Of course. How silly of me to assume that a Microsoft site would support an Apple or Google browser. That would make things too simple.

But that’s not all.

There’s the problem I run into when browsing on my new MacBook Air – when using Safari, I can’t view Flash. So I have Chrome installed for when I visit those types of sites. Which, from an SEO’s point of view, is a problem I should not encounter to begin with because why are people still using Flash on their sites?

And there was Google’s announcement that Chrome will not support H.264 and therefore is trying to make Flash the future of video on the web. And they’ve also pulled Mozilla onto the bandwagon. Another inconvenient battle in the larger war between Apple and Google, as if the Apple and Microsoft feud wasn’t enough.

So I have Safari for general usage and apparently H.264 videos, Chrome for Flash sites and extra plug-ins, and Firefox for testing and those times I need to access certain areas of Bing.

Moral of the story? I need to find a new “Switzerland” browser that will make my web life simpler. And my dock a lot less cluttered.

Posted in SEO, Tips and Tricks | No Comments »

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