Or rather, design is not just a pretty picture.

It’s direction. It’s credibility establishment. It’s communication. And it initializes all functionality on the site by getting users to take action. — to click, to scroll, to fill out a form, or purchase a product. Without a well-thought-out design, it doesn’t matter how robust and bullet-proof the back-end functionality is; users will never make it far enough to experience any of the programming features. This, coupled with the fact that your site’s design is your business’ first impression, makes design one of the most important features of your online presence.

Read on to find out how good design initiates user action.