Usability: Know Your Target Audience

When it comes to design, the web has another dimension that design for print doesn’t: usability. Visitors to a web site need to know where to click, and how to find what they want, all while being actively engaged in the visual experience that represents the company, person, or people the web site is for.

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Instead of just opening a brochure and seeing the words on the paper, web site users interact with a site, enlarging photos, expanding menus, highlighting links, and leading animations. Because of this, designing for the web requires a continual focus on usability.

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The best indicator of successful usability is a clear understanding of the web site’s target audience.

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For example, the audience of our rock musician clients want multimedia.

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They want to download audio tracks, play videos, see large photos, and actively participate in the web experience on a fan level. A fan will most likely have multimedia plugins on his or her computer, and if not, will eagerly download them to be able to access enhanced content.

The audience of our real estate clients, however, want to find information, and find it quickly. They aren’t interested in lingering through a Flash animation that stands as a hurdle to the information they’re after. And while photos of properties are necessary, waiting for them to load, having to navigate a sea of thumbnails, or having too-small images will turn a potential homebuyer into a frustrated web user. The real estate agent or company won’t get that user’s phone call.

The tough part is finding the balance between easily giving base-line visitors what they want, and not boring (therefore, alienating) more sophisticated web users. Luckily, that just happens to be our specialty. With design that’s focused on both visual impact and usability, WebSight Design creates a custom-tailored user experience, based on your target audience.


About WSD

WebSight Design is a Bay Area web design and development firm started in 1995. We build and manage websites for large corporations, as well as small and mid-size businesses looking to expand their reach. We specialize in search engine optimization, social media management, hosting, mobile development, and more.

Contact us today to see how WSD can take your business to the next level with our wide range of design, development, and internet marketing services.